Marketing

UPA has earned the respect and loyalty of members by following a simple, three part strategic vision.

UPA Marketing
  1. Be the primary repository of the best in business-to-business marketing information and resources.
  2. Attract solid companies to participate in viable and substantive programs.
  3. Promote the best practices in the industry. UPA believes that as a strategic partner for our members and manufacturers, we must provide leadership to understand, implement, educate and develop best practices as it relates to business collaboration.

Using a variety of proactive and interactive methods of marketing, this comprehensive program encompasses special promotions, product training, frequent buyer incentives, cost reduction through consolidated purchasing and many other bottom line benefits for both manufacturer and member.
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